Online Marketing News
Let’s catch up on the most recent online marketing news. Click on the link to be taken to the actual news source. Recent News Facebook now supports hashtags Instagram introduced videos Pinterest...
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Rich Pins – What You Need To Know
Pinterest recently introduced Rich Pins to the online marketing world. What are Rich Pins? Rich Pins are pins on Pinterest that include extra information and details that benefit the browser/consumer....
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NEW: Hashtags on Facebook
It seemed like just yesterday most of my friends on Facebook were complaining that hashtags didn’t belong on Facebook. …Well, now they do. Facebook recently announced they support them. First, let’s...
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The Best Time to Post on Facebook
I’ve heard the question a hundred times: “When should I post on Facebook?” Or, there’s the more general question of “When should I post on social media?” There is no ONE right answer, as it’s very...
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Key Changes to Facebook Insights
Facebook Insights keep getting better and better. With Insight’s recent changes, you can get to know your Facebook audience so much better. After taking a tour of the new features, I noted five key...
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NEW: Embedded Facebook Posts & How to Use Them
Facebook just added a new social plugin to their repertoire: Embedded Posts. Essentially, you can take any public post from a Page or a person on Facebook into the content of your website or blog....
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Looking Beyond Website Traffic
There’s so much talk and promise surrounding website “traffic.” “We’ve increased traffic significantly over the last 3 months.” “We want to optimize our website for search engines to bring in more...
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15 Trackable Social Engagement Metrics
Last week, we talked about looking beyond website traffic and focusing on the whole picture. Part of that is identifying strategies and tactics to support your online initiatives. Say your overall goal...
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Pinterest Tips for the Holidays
Is it too early for a “holiday” post? No? Okay, good, ’cause we’re putting it out there anyway. Just like we had expected, Pinterest continues to grow and bring in more and more referral traffic and...
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A HUGE Benefit for Adding Rich Pins
Pinterest is rocking the social media sphere. We included some of the more recent updates in our Pinterest Tips for the Holidays post, but I’ll give a quick recap again: Rich Pins Business Profiles...
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Pinterest Announces API Endpoints
Finally (!) Pinterest has joined the rest of the social media platforms in offering an (almost public*) API. The launch was made with 20 partners including a few popular ecommerce brands like Wal-Mart,...
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Pinterest Goes Local With Place Pins
It seems like all I do is talk about Pinterest, lately. But with new releases like API Endpoints and Place Pins, how can I not? Last week, I logged into Pinterest and saw a prompt for a new feature...
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3 Online Trends to Adopt This Year
If you’re currently up-to-date with the latest news in social and online marketing, you might know where the trends are headed for 2014. A high-level overview for a few important online marketing...
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Benefits of Facebook’s ‘Pages To Watch’ Feature
Facebook Insights continues to offer a lot of valuable information to marketers. One feature worth highlighting is Facebook’s ‘Pages to Watch’ feature. What is ‘Pages to Watch?’ Pages to Watch is...
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What’s New in Social Media?
What’s New in Social Media? Check out what’s happening in Social Media right now Instagram “Instagram Ads API Partners will be able to perform tasks including scheduling and publishing content to the...
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Instagram Social Media Strategy 2015
Social Media Strategy Guide 2015 Instagram (Image Source) Objective This guide outlines DKS Systems’ recommended social media tactics and techniques that aim to increase your Instagram followers and...
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