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FREE Tool for Reporting Online Marketing R.O.I.
Don’t waste your time building an online presence without measuring the benefits. It’s not easy but it is easier with this tool. URL Builder The Google Analytics URL builder is an effective tool to...
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5 Pinterest Tips for Your Website
Some brands are optimizing their website for Pinterest (in addition to their other social integrations) and other brands are waiting. I’m not sure what exactly they’re waiting for… for their...
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Social Proof for Ecommerce Sites
Online shoppers are picky. As they should be. They want to make sure their order will be processed, they are getting a quality item, their transaction is secure and the company/website is legit. Anyone...
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Facebook Collections – How it Works [Part 1]
Several big retailers (Pottery Barn, Victoria’s Secret and more) are testing out Facebook’s new feature: Facebook Collections. Similar to Pinterest, Facebook Collections is a visual wishlist, or photo...
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Facebook Collections – Benefits for Marketers [Part 2]
Now that you know how Facebook Collections works from a consumer standpoint, let’s talk about the marketing benefits of Facebook Collections for brands. Brand Pages post Collections to their wall....
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Demographic Targeting for Facebook Pages
Facebook is debuting all sorts of (free!) new features lately which is great news for marketers! We’re comin’ at you with another one today: Targeted Facebook Posts*. Now, when you post an update,...
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Valuable Content to Build Facebook Fans & Email List
It can be hard to survive on Facebook. It’s a constantly changing medium and if you don’t give your Facebook profile the “TLC” it needs, it could end up hurting rather than helping. When I first...
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Scheduling Blog Post Pins with Pingraphy
Pingraphy is a great tool for brands that use Pinterest. Features of Pingraphy include: uploading pins in bulk, scheduling pins throughout the day, the most recent pins in your account and basic...
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View Transactions from Social Media Visitors
Custom or advanced segments are so useful for narrowing in on a section or user-behavior within your website. When businesses spend valuable time, money and resources on social media, it’s important...
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Optimize Your Online Efforts for the Holidays + Examples!
Take your online marketing to a whole other level by optimizing your online marketing and online presence for the holidays. We’ll cover the top 3 basic online marketing platforms and three tips for...
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Pinterest Business Pages & How to Convert
Surrounding the earlier and more-hyped Pinterest days, we wrote a post on tips for businesses looking to reach their target audiences. While those tips still ring true, I couldn’t resist posting about...
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Fun & FREE Online Marketing Tools
I’m always looking for new tools to use. Mainly, free tools. I keep a simple Excel spreadsheet of tools I come across by surfing the web, reading articles, etc. I thought it might be useful to share...
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Add Life to Product Pages
I love working with ecommerce websites. The opportunities to transform an ecommerce website from “standard” to fantastic is fairly simple- you just have to be willing to put in the time and effort....
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Better Buyer Intent with Wanelo
Wanelo – an online shopping community- is a blend of the words “Want, Need, Love.” The Wanelo social shopping community was built for users to share uncommon product finds from around the web and is...
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Ticket Sales, Instagram Integration & More
We’ve recently worked on a fun project that we wanted to share! If you remember a while back, we designed and developed the Martin Zellar website with some pretty cool features. Well, we’re back with...
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NEW: Facebook Graph Search
Facebook is rolling out a new social search feature: Facebook Graph Search. The potential for brands and businesses on Facebook is HUGE. While the search is being rolled out to users, brands and...
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Facebook Graph Search – Tips for Businesses
We’ve covered the basics of Facebook Graph Search, and now we’re back with tips for Businesses. If you aren’t sure what Facebook Graph Search is about, you can read more here. You can also sign up to...
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Measurable Social Media KPI’s
Social media strategies should align with business goals and work closely with other online marketing initiatives. When you’re in the process of creating a social media strategy for your brand or...
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Easy Wins with Pinterest
Have you looked at your social network referral sources, lately? You might be surprised at some of the data. For most of the different websites that we work on, we notice Pinterest to be a creeping...
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Website Improvement Tips for Spring!
It’s finally feeling like Spring here in Minnesota, so I thought it would be the perfect time to re-create our “Spring Clean Your Website” post from last year. (Note: those are still good tips, but we...
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